Enterprises have long relied on the same channels to reach their customer base, but more and more, mobile prevails over other methods and SMS messaging proves to be at the top of the attention heap for consumers. If your marketing email readership has taken a plunge and continues to drop, these three statistics will show you why SMS marketing belongs in your marketing mix.

SOURCES

• https://www.gfk.com/en-us/insights/press-release/smartphone-users-spend-as-much-time-on-entertainment-as-texting-gfk-mri-study/

• https://mailchimp.com/resources/email-marketing-benchmarks/

• https://theblog.adobe.com/marketing-with-98-percent-read-rate-and-10-more-compelling-stats/

• https://www.flowroute.com/press-type/flowroute-survey-finds-consumers-overwhelmingly-prefer-sms-to-email-and-voice-for-business-interactions/