SOOP provides a text-based service for customers to order food from their favorite restaurants and for restaurants to serve customers without the 30%+ restaurant fees traditionally incurred by using the likes of GrubHub and UberEats. The convenience of SOOP’s mobile messaging service for takeout is a win-win for patrons and for restaurants alike. Customers just text in their order and the restaurant delivers it to them or has it ready for pick up.

The Scenario

The most important component of SOOP’s takeout ordering process is the ability for customers to text in their orders. This requires a texting platform that offers reliability and that is robust enough to handle the complexity of coordinating communications between hundreds of restaurants and thousands of users.

The Slooce Solution and Results

To maximize the success of their takeout service, SOOP chose Slooce for its dependability, speed to provision their short code, and for its pricing model.

In the world of hospitality where customer service and promptness are key, messaging speed for a food ordering service is crucial. SOOP CEO Rich Rotbard shares that SOOP originally considered handling their mobile messaging via longcodes, but quickly discovered that the delivery speed of messages sent through short codes far surpasses that of longcodes. “It’s like night and day. Short codes are extremely fast.”

SOOP’s transactional-based communication means every order can result in several back and forward texts. Since Slooce’s offering allows SOOP to send unlimited messages for a flat monthly fee, SOOP does not need to pass additional costs to restaurants, which translates into more restaurants partnering with SOOP to reach customers.

“Slooce’s pricing model was way better than Twilio and other similar companies. If we had chosen Twilio, which charges a high per-message fee, I’d have to charge a much higher transaction cost and I’d be out of business. The Slooce model keeps us successful,” shares Rotbard.

Key Slooce Services Used by SOOP

– Provisioned Short Code
– 2-Way Text Messaging in the US
– Flexible API for 2-Way Texting
– Detailed Web-Based Reporting

“We have had an outstanding experience with the short code and with Slooce’s SMS platform. Slooce has turned out to be the perfect partner to achieve our vision,” concludes Rotbard.