2019 SMS Stats from TechJury.net

August 15th, 2019 by Marcia Barahona

 

  • The average American checks her phone 47 times a day. (Source: Journal of Accountancy)
  • SMS messages have a whopping 98% open rate. (Source: The Daily Egg)
  • 90% of SMS messages are read within 3 minutes. (Source: Random Facts)
  • Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.
  • SMS marketing grew by 92% for B2Cs and 197% for B2Bs from 2015 to 2017. (Source: Rebrandly)
  • American smartphone owners aged 18-24 send around 2000 text in a month. (Source: Business Insider)
  • Only 10% of SMS marketing messages are spam, compared to nearly 50% of emails. (Source: DSIM)
  • The average person takes 90 seconds to reply to an SMS message — but 90 minutes to respond to an email. (Source: GSMA)
  • SMS marketing campaigns perform 7 times better than email marketing campaigns. (Source: DSIM)
  • 20% of market leaders plan to use SMS marketing more. (Source: Rebrandly)
  • 75% of consumers are ОК with receiving SMS messages from brands (after opting in). (Source: LeadsBridge)
  • Using short, branded links in your mobile marketing campaigns can help improve conversions. (Source: Rebrandly)
  • 80% of people use text messaging for business. (Source: Rebrandly)

 

Source: https://techjury.net/stats-about/sms-marketing-statistics/

 

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