• The average American checks her phone 47 times a day. (Source: Journal of Accountancy)
• SMS messages have a whopping 98% open rate. (Source: The Daily Egg)
• 90% of SMS messages are read within 3 minutes. (Source: Random Facts)
• Consumers redeem SMS-delivered coupons 10 times more than other types of coupons.
• SMS marketing grew by 92% for B2Cs and 197% for B2Bs from 2015 to 2017. (Source: Rebrandly)
• American smartphone owners aged 18-24 send around 2000 text in a month. (Source: Business Insider)
• Only 10% of SMS marketing messages are spam, compared to nearly 50% of emails. (Source: DSIM)
• The average person takes 90 seconds to reply to an SMS message — but 90 minutes to respond to an email. (Source: GSMA)
• SMS marketing campaigns perform 7 times better than email marketing campaigns. (Source: DSIM)
• 20% of market leaders plan to use SMS marketing more. (Source: Rebrandly)
• 75% of consumers are ОК with receiving SMS messages from brands (after opting in). (Source: LeadsBridge)
• Using short, branded links in your mobile marketing campaigns can help improve conversions. (Source: Rebrandly)
• 80% of people use text messaging for business. (Source: Rebrandly)

Source: https://techjury.net/stats-about/sms-marketing-statistics/