Communication Breakdown? Not If This Silicon Valley Company Can Help It
June 1st, 2020 by Marcia Barahona
By Marcia Barahona, Published May 28, 2020–
We are living in an unprecedented time, where people might feel more disconnected, and yet be more connected than ever. Zoom, Instagram, Facebook, email, and a barrage of other “connection” platforms allow for information distribution, but also increases “noise.”
What if you could cut through all that noise and send those crucial communications you need to get across to individuals inside and outside your organization? What if you could achieve a 98+% open rate and even measure user engagement in real time?
Well, it’s not really a far-fetched idea and our Silicon Valley outfit has been helping clients cut through the noise for 14 years. Slooce Technology’s versatile API and robust platform integrates with just about any software and also stands alone in a user-friendly web portal—which puts you in the driver seat to send thousands or millions of messages to your opted-in users.
Yes, the text message is still the exacto knife of communication, reliably cutting through all the noise to reach users instantly and without overwhelming them. Even during this pandemic.
As shared by leading independent research and media brand, The Fast Mode, a new study from Juniper Research has found that SMS business messaging traffic will reach 3.5 trillion messages in 2020; rising from 3.2 trillion in 2019. This represents a growth of 7%, despite the economic impacts of COVID-19.
Notwithstanding the sudden downturn of the tourism and aviation industries, the new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024, forecasts that the pandemic will directly create increased demand for SMS messaging in many sectors, such as healthcare and government agencies, during 2020. It also emphasizes banking and online retail sectors as industries that are anticipated to stay strong against the long-term effects of COVID-19. These sectors are projected to account for over 25% of all business messaging traffic in 2020.
As it relates to SMS communications, we at Slooce are leading the charge by processing millions of messages per day for our enterprise customers and providing a wide range of tools including text messaging drip campaigns, automated customer segmentation, dynamic content with customized fields per user, shortened URLs and trackable links to measure engagement and ROI.
Our messaging platform is a marketer’s dream, providing easy yet sophisticated solutions to make mobile messaging a key and measurable channel in any marketing and communications mix. And it is accessible, offering a variety of plans, including unlimited SMS for a flat monthly fee.
Day in and day out we see our clients succeed by leveraging SMS. Case in point: JobAlarm uses Slooce’s SMS messaging platform to recruit job candidates for restaurants and major retail stores across the US.
When asked about JobAlarm’s success, CEO Ryan Strenger, shared: “The lifeline of our service rests on the ability to quickly and dependably send and receive text messages to accelerate the hiring process for retail stores and restaurants, and to expedite the employment process for job candidates. Slooce’s capabilities took us from early concept to deployment—from using a shared short code to having our own. Slooce handled the whole dedicated short code setup from A to Z; to our surprise, it was up and running in under two months’ time. We couldn’t imagine having a better business ally than Slooce Technology. We now serve some of the biggest U.S. household brands.”
Like thousands of companies across the US and beyond, JobAlarm leverages SMS to reach people instantly. More than ever, companies and organizations everywhere need just that. Our offering to successfully and cost-effectively reach internal and external users creates an opportunity to extend your mobile reach to your audiences wherever they happen to be.
At Slooce we feel fortunate to be part of the solution in the midst of the pandemic—our technology strengthens communication between companies and customers, organizations and employees, nonprofits and their supporters.